Unlocking Marketing ROI Analytics

Have you ever heard the quote, “I know that half of my advertising spending is wasted; the trouble is, I don’t know which half!”?

Have you ever heard the quote, “I know that half of my advertising spending is wasted; the trouble is, I don’t know which half!?”

In this Point of View, Tim explores the complexity of attributing ROI in an omni-channel digital marketing world, and applies a practical framework which marketing and IT organizations can use to mature their technology capabilities and more accurately demonstrate ROI to the business.

 

Marketing ROI attribution is the process of assigning business value to marketing activities; unlocked through the alignment of data, integration, and analytics capabilities.

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