Have you ever heard the quote, “I know that half of my advertising spending is wasted; the trouble is, I don’t know which half!?”
In this Point of View, Tim explores the complexity of attributing ROI in an omni-channel digital marketing world, and applies a practical framework which marketing and IT organizations can use to mature their technology capabilities and more accurately demonstrate ROI to the business.
Marketing ROI attribution is the process of assigning business value to marketing activities; unlocked through the alignment of data, integration, and analytics capabilities.
Published by Tim Hurst
Connect with me on LinkedIn. | Tim Hurst has over ten years of experience designing and delivering complex IT solutions in a consulting environment, and is passionate about helping clients deliver business value through the innovative use of technology. His areas of expertise include architecting, designing, developing, and maintaining web-based applications using the Microsoft .NET stack, most recently targeting public cloud platforms such as Microsoft Azure and Amazon Web Services. Tim is a thoughtful mentor and coach at Pariveda and is passionate about developing talent within Pariveda and client teams.
Outside of the office, Tim enjoys spending time with his wife Krystal and his three young boys Mark, Zach and Nathan. He keeps busy with frequent DIY projects in and around his house, and on the weekends you’ll find him enjoying his newly remodeled backyard patio with a craft beer in hand. Tim is also an avid enthusiast of Tex-Mex cuisine and enjoying the many fine margaritas and patio dining opportunities in DFW.
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