The Sound of the Future

We use predictive analytics in the music industry to understand what it is people want to hear, which is going and already has had a profound effect on the music industry. But it's going to continue to have a profound effect on the way that we interact with music, the way that we consume music, and the way the music industry heads into the future. Tom Cunningham discusses the effect of predictive analytics in the music industry. (31:00)