Tag: ANALYTICS

The Missing Link in Advanced Analytics

ARTICLE - The Data Science Product Owner continues to be a key missing link in modern analytics projects. But why?

Data in the Dugout

ARTICLE - You looked at the data, you have an idea about what the data is telling you to do, so what happens next?

Unlocking Marketing ROI Analytics

Have you ever heard the quote, “I know that half of my advertising spending is wasted; the trouble is, I don’t know which half!”?